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This article in Foreign Policy magazine, examining Japan's evolving "cultural superpower," reveals just how much the Japanese apparently love their brand names:
Japan's most visible pop icon, Sanrio's cartoon cat Hello Kitty, ... drives an empire worth almost $1 billion in global sales per year. "From Target to McDonald's, she went big time," wrote Asian-American pop culture magazine Giant Robot, proclaiming her the best "Corporate Whore" of 2001. Sanrio licenses so many products with Hello Kitty's likeness that a company spokesman could not confirm the current count. Put it between 12,000, the estimate he gave, and 15,000, a number that is widely reported. You can buy individually wrapped Hello Kitty prunes. You can buy a toaster that burns Hello Kitty's face into a piece of bread. You can buy a Hello Kitty vibrator. "We don't have such strict regulations," the spokesman said.
And I thought Disney was scary.
May 2, 2002 5:17 PM
fuck you. i think i get a vibrator, but, no. fuck you
Posted by Anonymous on December 28, 2003 2:21 AM
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